Senior-level expertise.
Tailored execution.
Communications that drive business results.
Public Relations
Public Relations
We believe every investment should deliver ROI. And your PR program is no exception. We take pride in being proactive, not reactive. We tailor your PR program to align with the metrics that matter to your team, your company, and your bottom line.
We're not here to be another PR agency. We're here to be a true extension of your team.
Key aspects of our work ethos
We map out clear, purposeful communication plans that align with what actually matters to your business. We identify your unique story, define success metrics that make sense for your goals, and create a roadmap to get you there—with transparency every step of the way.
Words matter. Our team crafts compelling narratives that capture attention and build credibility. From press releases to thought leadership pieces, we create content that positions you as an authority while speaking in a voice that feels authentically yours.
Our senior team personally handles media outreach, leveraging established relationships with journalists who matter in your industry. We're transparent about our process and proactive about opportunities—you'll always know exactly what we're doing to advance your story.
30+ companies supported since 2018
from early-stage startups to Fortune 500 leaders
Clients across a range of industries
Technology & SaaS
Including enterprise software, AI, payments, fintech, and Web3/DeFi organizations.
Farming & AgTech
Supporting agtech innovators and farming networks.
Healthcare
From cutting-edge testing platforms to neurodivergent care solutions.
Enterprise B2B
Supporting consulting firms, VC funds and PE firms, payments providers and more.
Services
We secure impactful coverage in key outlets - from international media to industry trades. We've landed placements from the Financial Times to Corn & Soybean Digest – and everything in between.
We work to discover and articulate your organization's differentiators – and develop the strategy to tell that story to the world.
We elevate leaders. From TV appearances, conference keynotes and panels, awards or op-eds, we've helped dozens of C-Suite executives uplevel their platforms and become true thought leaders.
Artificial intelligence (AI) can write good content and messaging. But if you want content and messaging that's transformative? Turn to us.
SERVICES AT A GLANCE
We facilitate and secure impactful coverage in key outlets - from international media to industry trades. We've landed placements from the Financial Times to Corn & Soybean Digest – and everything in between.
We work to discover and articulate your organization's differentiators – and develop the strategy to tell that story to the world.
We elevate leaders. From TV appearances, conference keynotes and panels, awards or OpEds, we've helped dozens of C-Suite executives uplevel their platforms and become true thought leaders.
Chap Public Relations is a boutique PR agency founded by Keith Chapman in Chicago. We partner with innovative companies at every stage of growth—from high-potential startups to established industry leaders—to deliver strategic communications that drive measurable business impact. Our sector expertise spans adtech, agtech, AI, enterprise SaaS, fintech, and Web3. Through authentic storytelling, thought leadership, and targeted media outreach, we help brands build credibility, increase visibility, and connect with the audiences that matter most to their business and bottom line.
About Chap
Keith Chapman, Founder
Ready to Elevate Your Brand?
Let’s start building something great.
"With Chap, we have expertise guiding our communications and thought leadership strategy, as well as effective execution on press releases, media coverage, and website copy. That rare combination drives results and aligns our PR with our higher-level business goals."
Tessa Barron
CMO at Lumivero
"Chap delivers genuine results for startups and tech companies looking to take their messaging and media coverage to the next level."
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Larry Kaplan
VC at OCA Ventures
"Imagine a world where your agency doesn't solely exist to collect their monthly retainer, while providing minimal value. Chap delivers tangible strategic results that actually drive your business forward."
Joe Hyland
Former CMO at Taulia, ON24, and Greensill Capital
"Chap delivers genuine results for startups and tech companies looking to take their messaging and media coverage to the next level."
Larry Kaplan
VC at OCA Ventures
"Imagine a world where your agency doesn't solely exist to collect their monthly retainer, while providing minimal value. Chap delivers tangible strategic results that actually drive your business forward."
Joe Hyland
Former CMO at Taulia, ON24, and Greensill Capital
"With Chap, we have expertise guiding our communications and thought leadership strategy, as well as effective execution on press releases, media coverage, and website copy. That rare combination drives results and aligns our PR with our higher-level business goals."
Tessa Barron
CMO Lumivero
What Clients say
"With Chap, we have expertise guiding our communications and thought leadership strategy, as well as effective execution on press releases, media coverage, and website copy. That rare combination drives results and aligns our PR with our higher-level business goals."
Tessa Barron
CMO Lumivero
"Chap delivers genuine results for startups and tech companies looking to take their messaging and media coverage to the next level."
Larry Kaplan
VC at OCA Ventures
"Imagine a world where your agency doesn't solely exist to collect their monthly retainer, while providing minimal value. Chap delivers tangible strategic results that actually drive your business forward."
Joe Hyland
Former CMO at Taulia, ON24, and Greensill Capital
"With Chap, we have expertise guiding our communications and thought leadership strategy, as well as effective execution on press releases, media coverage, and website copy. That rare combination drives results and aligns our PR with our higher-level business goals."
Tessa Barron
CMO Lumivero
"Chap delivers genuine results for startups and tech companies looking to take their messaging and media coverage to the next level."
Larry Kaplan
VC at OCA Ventures
"Imagine a world where your agency doesn't solely exist to collect their monthly retainer, while providing minimal value. Chap delivers tangible strategic results that actually drive your business forward."
Joe Hyland
Former CMO at Taulia, ON24, and Greensill Capital
Ready for real results?