Anyone who has worked with a traditional PR firm knows the agency model is broken.
Every month these agencies command tens of thousands of dollars in fees. And yet, agency executives are overworked and tend to disappear. You end up dealing with junior employees. You wonder how much media outreach is happening on your behalf. Your emails go unresponded.
You eventually wonder: what is my PR agency actually doing?
We're entrepreneurs, too. We know how important it is to see ROI on every investment. We take pride in being proactive, not reactive. We tailor your PR program to align with the metrics that matter to your team, your company, and your bottom line.
We don't want to be your PR agency. We want to be a true extension of your team.
Chap, founded by Keith Chapman, is a boutique agency based in Chicago.
Chap represents some of the most innovative companies in industries from adtech to agtech.
We work with startups, enterprises, and executives to tell their stories to the world.