The Scrappy Startup Founder's Guide to PR

Congratulations! You’ve started your own business. You clearly have the smarts, vision, and cojones that it takes to become an entrepreneur.

For many new startups, a huge business priority is to get publicity. Immediately.

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The problem is that PR agencies know this, too. Many charge a minimum of $15,000 to $20,000 per month for a monthly retainer. You read that right: minimum. Mind you, that’s not a guarantee of media coverage. It’s simply a commitment that they will reach out to the media on your company’s behalf.

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At Chap Public Relations, we get it. We’re entrepreneurs too, and we know what it’s like to have to run on a tight budget and still get meaningful media results. We do it everyday for our clients. But we also realize that you may not be able to pay for an ongoing monthly retainer - or you may want to try your hand at garnering media results on your own before you commit to an agency.

In this whitepaper, we’ll explore how you can:

• Get your PR program off the ground

• Build long-term relationships with media

• Get coverage